Project Description
Client: HBF
Campaign Length: 20 Days of activity, 4 hour shifts Monday – Thursday afternoons and Saturday mornings in the 4 weeks leading up to the Run for a Reason competition.
Target Audience: Fitness minded individuals and potential marathon entrants
HBF needed innovative ways to generate huge interest and encourage entry into the HBF Run for a Reason in 2010 and 2011. Evoke Medias SmartAds allowed HBF to take the message out on to the street to the exercising community of Perth!
The HBF SmartAds distributed over 2,500 HBF Run for a Reason branded water bottles each year. These were also given along with entry forms at popular outdoor recreation areas across Perth, such as along the coast and surrounding the Swan River.
The HBF SmartAd crew were able to further educate the public on the run, letting them know the different entry options and promote that its not just a run – you can walk or jog and its for a good cause!
