Project Description
Client: WA Police
What better way to capture the market of tradies and FIFO workers than through Evoke Media’s AviationAds?
Brownes went on the offensive in November 2014 with this AviationAd campaign targeted specifically at the FIFO market. The creative featured a rotating mix of comments and quotes that would have resonated with the mass numbers of commuters passing through the terminals for work in the resources sector.
These visually engaging and versatile units are installed in the busiest locations within the airport terminals such as the baggage collection area and waiting areas. AviationAds are installed in Perth’s FIFO charter plane terminals that are specifically operated to service travellers to Western Australian mining projects right across the state. Additionally, AviationAds are also positioned in key mining hub towns such as Karratha, Port Hedland, Kalgoorlie and Newman.
For any campaign targeting the FIFO crowds whether it be Ice Coffee, Recruitment or Property Developers, AviationAds are hard to beat for impact and overall value for money.
